Hupmobile (1927) The Hupmobile is an automobile model produced by the Hupp Motor Car Company in Detroit, Michigan, United States, in 1927. The '5' in the title denotes the fifth year of its production. The Hupmobile was known for its innovative features such as the "Hup-Go-Coil" suspension system and a variety of engine choices. It was marketed as a luxury vehicle, appealing to middle-class buyers with its combination of quality craftsmanship, affordability, and performance. The Hupmobile model's production ended in 1940, marking the demise of one of the earliest American automobile manufacturers.