How to Organise and Operate a Small Business in Australia

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Author: John W English

Format: Paperback

Number of Pages: 360

How to organise and operate a small business in Australia has already established itself as the classic handbook in the field, and this edition has been revised and updated to reflect the latest developments in small business management. Additions include a chapter on franchising, more statistical information and an expansion of the self-development exercises which make the book such a practical 'working tool.' The author's step-by-step method takes the reader through the entire process of Small Business Management in Australia. Are you the right person to be self-employed, where do you go for help, how do you set up a new business and how do you keep it operating successfully are the type of fundamental questions he tackles squarely and simply. Some of the subjects covered are . What is small business . Why do some succeed and others fail . Developing a business plan . Marketing research . Financial planning . Legal forms of organisation . Location and physical facilities . Promotion . Pricing . Keeping accounts . Personnel practices '.a very sound business investment for anyone running his own business or planning to strike out on his own.' The Australian